GENEVA – The opening a new real estate office, Keller Williams Inspire, at 407 S. Third St., Suite 114, Geneva, is the fulfillment of a 25-year dream, said Caryn Prall, the operating principal.
Prall, of Naperville, said she was raised in Wheaton and just moved back to Illinois from Colorado three years ago.
She purchased Keller Williams Fox Valley Realty in St. Charles in November – renamed it, changed the territory and moved it to Geneva.
“I was going to open a whole new company with some local agents,” Prall said. “They were working out of my Naperville office. The owner of the St. Charles office asked if I’d be interested in buying him out. I call it a ‘lerger’ – the combination of a launch and a merger.”
At 8,200 square feet, the new office in Geneva is more than four times the size of the St. Charles location, Prall said.
It will house 120 agents, but not all at the same time, she said. And though they won’t all be there at the same time, the office will have daily training and education.
“My goal is to build the most agent-centered company,” Prall said. “Knowing that my agents are my clients, our goal is to add value and teach strategies to become the best agent for their customers.”
Chris Clark will be the team leader of the new Geneva office, she said.
Prall moved the office to Geneva because she said she saw more opportunity in the Geneva market and the location is the center of the TriCities between St. Charles and Batavia.
“It’s bustling,” Prall said of Geneva’s downtown. “It’s amazing. It does not have a large real estate franchise that represents the downtown. The office is like my dream for the last 25 years. … I love the downtown. This is exactly what I want. It made me cry.”
A ribbon cutting for the new office is scheduled for 3 p.m. April 26.
And May 10 will be the company’s RED day, which stands for Renew, Energize and Donate, Prall said.
“We give more community service days back around the world than anyone else,” Prall said.
Locally, the office will volunteer at the Northern Illinois Food Bank in Geneva on that day, she said.
Keller Williams, based in Austin, Texas, is the world’s largest real estate franchise by agent count, with more than 930 offices and 177,000 agents, according to a news release.
For more information about Keller Williams Inspire, call 630-377-6200 or email firstname.lastname@example.org.